FREE ON-DEMAND WEBINAR

Value Management for Influence Functions

AVAILABLE ON DEMAND

Affirm how your function is creating real tangible value in your organization.

This webinar will help you:

  • Move beyond value measurement to value management.
  • Learn the 4 ways that "influence work" affects business results.
  • Leverage the discipline of issue management within your organization.
  • Communicate to executives on their bottom-line terms
  • Use psychology together with management processes to build common understanding and strengthen working relationships with executives.
HAVE YOU EVER....

HAVE YOU EVER....

tried to convince an operating executive to spend precious funds on a public or policy campaign only to face a look of skepticism or fear?

HAVE YOU EVER....

HAVE YOU EVER....

attempted to defend your department budget only to lose out to some other vaguely explained strategic priority?

These are common tripping points for public and government affairs, social responsibility, external affairs, and other influence functions. The hiccup is related to:

  1. Lack of clarity on your value proposition to the organization, in terms that executives can relate to
  2. Insufficient strength and strategic rationale of the relationship with senior leaders