Issue Management and Describing Value with Gautam Mahajan (Part 2)

Radical Influence Podcast: The History and Evolution of Value (part 2)
Radical Influence Podcast
Radical Influence Podcast
Issue Management and Describing Value with Gautam Mahajan (Part 2)
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In this hour long podcast episode, Rick Ferraro, host and founder of Radical Influence Network, Value Creation with Gautam Mahajan, President, Customer Value Foundation.

The discussion continues about how the concept of value keeps expanding. How issues and issue management, key capability areas for influence functions, relate to value. How issues can be categorized into four types depending on nature of their impact. How value can be estimated for key issues using a simple calculation that does not have to be exact, but can still be immensely useful.

One of the key six pillars of Radical Influence is Value Management. Gautam is one of founding voices on the topic of value creation. He is also the founder/editor of the Journal of Creating Value. A mentor at the Creating Value Alliance, co-chair of two global conferences on creating value, The International Conference on Creating Value for the Future of AI and Society in Kobe, Japan and the conference on Creating and Destroying Value for Society for Business.

In this series, Rick Ferraro Founder of the Radical Influence Network has a conversation with Gautam Mahajan, Founder of the Journal of Value Creation and the global Creating Value Alliance at the university level about what value is, how the concept has evolved, and how it now includes stakeholder-based issues in addition to it products and services for customers. Finally, they discuss their projections for the future of the field. This series is useful to executives and practitioners alike. If you touch topics that can affect corporate reputation, this series provides critical concepts and pragmatic advice to guide your key decisions.

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